Social movements have driven large shifts in public attitudes and values. from anti-slavery to marriage equality. A central component of these movements is moral persuasion. We conduct a randomized-controlled trial of pro-vegan animal-welfare pamphlets at a college campus. https://www.markbroyard.com/flash-grab-v-syndicate-thc2-einstein-shatter-resistant-glass-rolling-tray-sale-super-save/