According to the study published by Sixtrix.es , the average click-through rate (CTR) that a website receives in the first position of the organic results is 28.5%. From there, the CTR drops to 15.7% in the second position and to 11% in the third. CTR studio To understand the reason for this drop, we must look for answers in Google's business strategy and the "zero click" theory. ... https://www.onpagefix.com